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Zombie Loyalists

by- Peter Shankman

4.11

Zombie Loyalists (2015) provides you the inside scoop on the clients that every business desires. These slates, illustrated with instructive anecdotes from a variety of organisations, offer basic measures that your company can take to create, expand, and keep a loyal, passionate consumer base.

Peter Shankman is a businessman and author from the United States. He is well known for developing HARO (Help a Reporter Out), an internet programme that allows journalists to solicit public comments. Born in New York, he went to Fiorello H. LaGuardia High School of the Performing Arts and subsequently to Boston University.

• New brands that aim to establish a consistent and loyal client base
• Managers looking for ways to improve their workers' customer service skills
• Customer service representatives looking for ways to enhance their work