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YouthNation (2015) provides crucial insights on modern-day youth, a generation, lifestyle, and increasing phenomena that will be critical to the future success of any organisation. These slates will educate you the ins and outs of YouthNation and assist you in developing a current plan for your business.

Matt B. Britton is a New York-based new media entrepreneur and consumer trend specialist. Britton is presently the CEO of Suzy, a real-time consumer intelligence software company. He formerly worked as Chief Executive Officer of MRY, a Publicis Groupe marketing and technology firm with approximately 500 workers.

• Marketers interested in learning about the youth-driven economy
• Readers interested in post-internet status symbols
• Millennials seeking a deeper understanding of the underlying cultural shifts occurring in their life