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Writing That Works

by- Kenneth Roman and Joel Raphaelson


Writing That Works (1981) is an authoritative guide to business writing. These slates are jam-packed with tips about how to write straightforward, persuasive, and concise business letters, ranging from financial reports to speeches, correspondence, and even resumes.

Kenneth Roman and Joel Raphaelson are former employees at Ogilvy & Mather, an advertising and public relations firm. Roman was the company's CEO, and Raphaelson was the Executive Creative Director.
  • Marketers and advertisers
  • Business, communications, and advertisement students
  • Entrepreneurs looking for advice on how to write good business letters