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Words That Work

by- Dr. Frank Luntz


Words That Work (2007) is a roadmap to communicating more accurately and safely. These slates explain the importance of language and how it can benefit you in a variety of contexts, ranging from industry to political debates to avoiding a traffic ticket.

Dr. Frank Luntz is a well-known pollster and public opinion expert who serves as a communications strategist for American politicians on a daily basis. He has over 1,500 surveys and focus sessions under his belt, and he has donated to various government and business campaigns.
  • Anyone who needs to improve their communication skills
  • Academics interested in language's latent strength