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by- Joichi Ito and Jeff Howe


Whiplash (2016) is a book that discusses the new rules of our rapidly changing environment. The contemporary era is marked by emerging technology and novel ideas, and the only way to survive is to adapt. Let go of yesterday's beliefs and begin building techniques that work today.

"Joichi Ito, a technology specialist, and entrepreneur is the head of the Media Laboratory at the Massachusetts Institute of Technology. In addition to being a visiting professor at Harvard Law School, he serves on the boards of PureTech Health and the New York Times Company. Jeff Howe is a Northeastern University assistant professor. In an article for Wired magazine in 2006, he created the phrase ""crowdfunding."" His work has also featured in TIME, the New York Times, and Washington Post. "

• Those interested in technology and digital innovation
• Entrepreneurs and founders of new businesses
• People interested in learning about business techniques