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Where Good Ideas Come From

by- Steven Berlin Johnson

4.02

Where Good Ideas Come From (2011) investigates the development of life on Earth as well as the history of science. This New York Times best-seller draws several connections between the two, from carbon atoms serving as the initial building blocks of life to cities and the World Wide Web supporting breakthroughs and discoveries. Johnson analyses how individual and organizational creativity might be nurtured in addition to offering this detailed study, which is packed with stories and empirical facts.

Steven Berlin Johnson is a famous science author and media theorist from the United States. He is the author of nine books, most of which deal with the intersection of science, technology, and personal experience. He also co-founded three influential websites, including the pioneering online magazine FEED, the Webby Award-winning community site Plastic.com, and the hyperlocal media site outside.in.

• Those interested in the history of science and innovation, particularly enticing tales of big breakthroughs

• Those who wish to be more creative and inventive, or who want to nurture such qualities in their organisation

• Whoever is curious about the evolution of life on Earth