Where Good Ideas Come From (2011) investigates the development of life on Earth as well as the history of science. This New York Times best-seller draws several connections between the two, from carbon atoms serving as the initial building blocks of life to cities and the World Wide Web supporting breakthroughs and discoveries. Johnson analyses how individual and organizational creativity might be nurtured in addition to offering this detailed study, which is packed with stories and empirical facts.
• Those interested in the history of science and innovation, particularly enticing tales of big breakthroughs
• Those who wish to be more creative and inventive, or who want to nurture such qualities in their organisation
• Whoever is curious about the evolution of life on Earth