UnMarketing (2009) outlines a novel approach to marketing that goes beyond traditional approaches such as cold calling and advertisements. These slates describe how, with the aid of newer, more advanced technologies, companies can create partnerships with their customers in order to reach them in a more normal and meaningful manner.
Scott Stratten and his partner, Alison Stratten, are well-known business event speakers who travel the globe. Scott previously taught at Sheridan College's School of Business. He was ranked fifth on Forbes' list of the world's top 50 social-media power influencers in 2012. He co-wrote four best-selling books with Alison, who formerly owned a maternity lingerie store, including UnSelling and The Book of Business (UnAwesome).