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Twitter Is Not A Strategy

by- Tom Doctoroff


Twitter Is Not A Strategy cuts through the clutter of hashtags and handles to get to the meat of meaningful messaging, laying out the basic values that form the backbone of a good business brand. While social media is common, this book demonstrates that conventional marketing is still important, and that the key to success is – as it has always been – getting a strong brand concept.

J. Walter Thompson's Asia Pacific chief executive officer, Tom Doctoroff has over 20 years of marketing experience and has helped shape some of the world's most recognisable brands, including Nestle and Microsoft.
  • Anyone interested in how businesses build and promote brands
  • Anyone who wonders if “traditional” campaign strategies are still relevant
  • Business owners or executives in charge of company marketing activities