book name here


by- Gabriel Weinberg


Traction (2014) discusses that the success of every start-up is determined not only by the products, but also by the consumer base it establishes. Weinberg and Mares offer tried-and-true strategies for acquiring consumers and assist you in determining which are best for your company's stage of development. With a little Traction, you'll be able to win – and grow – the audience your product deserves.

Gabriel Weinberg is the founder and CEO of DuckDuckGo, a privacy-focused internet search engine. Justin Mares is a start-up founder with experience in mobile health and 3D printing. Both also served as directors of start-ups that have been sold for eight-figure amounts.
  • Entrepreneurs and company managers
  • Anyone considering starting a business
  • Marketers and public affairs specialists