In The Rebel Rules, Chip Conley examines the success tales of corporate rebels. Conley deciphers the evident oxymoron of the rebel capitalist, who symbolizes two obvious opposites — business savvy and unwillingness to play by the rules. He claims that business rebels, or those who speak with their inner passions and dare to apply their vision and instinct, are not only more successful in business, but also considerably happier in general.
• Those who wish to tap into their inner rebel
• Leaders who aim to foster an innovative culture among their workers