Chip Conley describes in The Rebel Rules the success stories of business rebels. Conley deciphers the obvious oxymoron of the rebel capitalist, who represents two apparent opposites – corporate acumen and inability to play by the rules. He contends that business rebels, or individuals who communicate with their inner passions and dare to use their vision and instinct, are not only more successful in business but much happier in general.
Conley is an American author and speaker, best known as the founder of the Joie De Vivre hotel chain for his entrepreneurial success. The American Travel Marketing Executives have awarded him Northern California Real Estate Entrepreneur of the Year as well as Guerrilla Marketer of the Year. He has become a popular figure in his company and his renegad creative spirit has landed him feature stories in The Wall Street Journal, The New York Times, Time and People.