What makes you happy, giggle, or want to skip down the street?
Professional psychologists, neuroscientists, marketers, economists, and your employer are all very much interested in that. Why is this so? So that they can ensure you're a productive employee who spends a lot on buying stuff! The Happiness Industry (2015) delves at how our happiness is researched, measured, and profited from, often without our knowledge or consent.
• Anyone interested in the significance of happiness in modern society
• Readers who are curious about how happiness works in the human brain
• People who are concerned about escalating internet intrusions of privacy