The 22 Immutable Laws of Marketing(1998) is a hands-on, practical guide to the dos and don'ts of branding. These slates present an overview of the all-too-common mistakes made by marketers and highlight the tricks of the trade utilized by the most successful businesses to impose their supremacy in ultra-competitive marketplaces, covering 22 memorable bite-sized bits of knowledge.
• Entrepreneurs searching for advice on how to promote their brand
• Anyone with an interest in communication and marketing
• Who has ever pondered how advertising works