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The 22 Immutable Laws of Marketing

by- Al Ries & Laura Ries


The 22 Immutable Laws of Marketing(1998) is a hands-on, practical guide to the dos and don'ts of branding. These slates present an overview of the all-too-common mistakes made by marketers and highlight the tricks of the trade utilized by the most successful businesses to impose their supremacy in ultra-competitive marketplaces, covering 22 memorable bite-sized bits of knowledge.

"Al and Laura Ries are a father and daughter marketing team whose consultancy business Ries & Ries has customers such as Disney and Ford. Aside from The 22 Immutable Laws of Marketing, the duo has co-authored four more books. Al is also recognized for his groundbreaking book Positioning: The Battle for Your Mind, while Laura is a regular guest and pundit on major news outlets."

• Entrepreneurs searching for advice on how to promote their brand
• Anyone with an interest in communication and marketing
• Who has ever pondered how advertising works