How will it help me get rolling? Conquer your fears and those who try to take advantage of them.
Modern society is filled with false fears.
The way our brains are hardwired gives rise to our misconceptions about risk.
Our brain has two cognitive systems that process risk differently.
Our gut is guided by two rules which may lead us to make illogical decisions.
Our brains understand anecdotal evidence more intuitively than hard data.
Companies and government know how to use fear to manipulate us.
Damaged perception of risk affects our understanding of crime.
Terrorism is one of our greatest fears, but the threat is far less than we think.
Fearmongering makes us forget that we live in the most prosperous time known to humanity.
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