How will it help me get rolling? Find out how you can get people to be obsessed with your products.
Changing or replacing established habits is hard.
Habit-forming products generate high income and are difficult to compete with.
Habit-forming products require users to repeatedly go through the four stages of the Hook Model.
Products need an external trigger to start the habit-building process.
Once we develop internal triggers that lead us towards using a product, we get hooked.
Every product needs to motivate and, most importantly, allow potential users to utilise it.
Variable rewards are key to the long-term dependency of users on a product.
If users invest something in a product, whether it's time, money, or effort, a habit is likely to follow.
The power of habit-building products should be used responsibly by companies.
You need to know your product and what your customer wants to use the Hook model effectively.