We've all heard success tales about start-ups that attract millions of customers and make billions of dollars almost overnight. Startup Growth Engines (2014) demonstrates what all of these businesses have in common: a new methodology known as "growth hacking." These slates show how your company may employ viral marketing strategies, freemium business models, and other growth engines to reach quick success.
• Students of business who want to learn more about start-ups
• Potential business owners seeking inspiration
• Entrepreneurs looking to expand their businesses