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Rethinking Prestige Branding

by- JP Kuehlwein


Rethinking Prestige Branding (2015) is your guide to the profoundly altered world of prestige brands. These slates show how the method of developing a prestige brand has evolved, what buyers desire now, and what you need to do to make your brand a sought-after item.

"JP Kuehlwein is a co-founder and principal at Ueber-Brands, an advising business that helps companies ‘elevate their brands to make them valuable.' Wolfgang Schaefer is the founder and CEO of Zwoelf consultancy, which specializes in designing story-driven brand strategies."

• Marketing and branding experts
• Readers interested in how today's businesses got to where they are
• Entrepreneurs trying to build their company