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This book teaches you how to create messages and concepts that will linger with your audience because they are Popular, Original, and Pithy. Author Sam Horn provides a highly adaptive and methodical technique to developing pitches, titles, and taglines that capture people's attention and persuade them to support your brand, product, or concept.
 

"Sam Horn is The Intrigue Expert and author of POP! and Tongue Fu! ®. She is a communication strategist who has worked with companies such as Cisco, KPMG, Intel, Boeing, NASA, and Capital One. Her writing has appeared on MSNBC, BusinessWeek.com, and in the New York Times, Washington Post, and Investors Business Daily, among other publications."

• Anyone interested in learning how to sell
• Anyone who is required to present professional pitches or design titles or taglines
• Anyone who wishes to share their thoughts and make them stick should do so