This book teaches you how to create messages and concepts that will linger with your audience because they are Popular, Original, and Pithy. Author Sam Horn provides a highly adaptive and methodical technique to developing pitches, titles, and taglines that capture people's attention and persuade them to support your brand, product, or concept.
• Anyone interested in learning how to sell
• Anyone who is required to present professional pitches or design titles or taglines
• Anyone who wishes to share their thoughts and make them stick should do so