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Poke the Box (2015) explores today's connected economy in which initiative and innovation are respected rather than financial capital or reputation. If you want to be innovative and be the first to put yourself out there with a new idea, you must conquer the fear of failure and keep getting back up when you fall. This is a guide for those who need a boost to get their ideas off the drawing board into action.

Seth Godin is the CEO and founder of, as well as the former vice president of direct marketing at Yahoo! He is also the man behind the world's most influential marketing blog, as well as more than a dozen globally bestselling books, all of which have changed people's perceptions of marketing. Unleashing the Ideavirus, Tribes and Linchpin are among his books.

  • Creative people
  • Entrepreneurs and innovators
  • Advertisers and marketers