Perennial Seller (2017) discusses how to ensure that great creative work is also commercially successful. These slates show not only how to make a project successful, but also how to ensure long-term success for yourself as a creative person.
Ryan Holiday is a media specialist and author who dropped out of college to work as an assistant to Robert Greene, the author of the 48 Laws of Power. He later rose through the ranks of American Apparel's marketing department and now runs his own consulting firm. Ego is the Enemy is one of his other best-selling books.