Oversubscribed (2015) describes how to build a company that creates more demand than it can provide. The business concept of oversubscription, used by Apple to generate a passionate and devoted client base and by boutique companies to manufacture demand and gain tremendous profits, both attracts and retains attention. These slates will tell you how it works.
• Entrepreneurs and investors on the lookout for the next big thing
• Marketing and business students
• Those interested in success secrets