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Moonshot! shows how new technology has irreversibly altered the corporate scene, with today's consumers being wiser and more in charge. The book provides recommendations on how to become more competitive by focusing on providing an amazing customer experience as your primary aim.

John Sculley is aware of the intricacies of businesses; throughout his tenure as CEO of both Apple and Pepsi, he oversaw each of both businesses. However, a lot has happened since Sculley left Apple in 1993, and this book demonstrates that, even at the age of 75 and up, he hasn't lost his understanding of what works and which trends drive the economy.

• Aspiring business owners and executives
• Owners of businesses that want to improve their client experience
• Whoever wishes to establish their own business.