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Insight Selling

by- Michael Harris


Insight Selling (2014) explains how salespeople can use innovative tactics to win more sales by creating situations that educate the customer and build confidence. A sales team can not only solidify sales relationships but also dramatically boost sales volumes by using "insight scenarios."

Michael Harris, a Wall Street veteran, is the founder and CEO of Insight Demand, a sales training firm.
  • Salespeople who want to improve their ability to communicate value
  • CEOs who need to boost sales numbers
  • managers who want to learn new approaches to help reps meet quota