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With stories and experimental research, Hooked (2014) describes how and why we incorporate certain goods into our everyday lives and why those products are the Holy Grail for all consumer-oriented companies. Hooked offers practical guidance about how businesses can make their offerings habit-forming while at the same time discussing the moral issues involved.

Nir Eyal is a writer, instructor and consultant who has long been a consultant for startups and other companies to create effective products. He is the founder of two start-up firms, both acquired since then, and frequently contributes to magazines such as Forbes, TechCrunch and Psychology Today.

  • Anyone who wants to know how habits are created
  • Anyone who wants to design a successful product or modify an existing product
  • Anyone who wants to understand how certain goods profit from our habits