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Getting Real

by- Jason Fried and David Heinemeier Hansson


Getting Real (2011) gives a concise analysis of the problems facing entrepreneurs in the web apps industry. These slates are full of hard facts and good advice on launching your new app business and the do's and don'ts.

Jason Fried is the co-founder of a web development company called 37signals.
David Heinemeier Hansson is a partner at 37signals and has built the Ruby on Rails programming framework.


  • Developers, programmers and marketers
  • Entrepreneurs who are willing to build a "big idea" app
  • Managers who are hunting for the right ways to manage teams