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From online dating to home buying, Freakonomics (2005) applies sound economic theory to daily circumstances. The book explains why we make rash choices, why traditional wisdom is many a times incorrect, and how and why we are motivated to do what we do.

Steven D. Levitt is a professor of economics at the University of Chicago. His unconventional method of using economic instruments to expose secret facets of daily decisions has sparked discussion in the media and among academics.

Stephen J. Dubner is a former New York Times Magazine writer and editor. Turbulent Souls, Confessions of a Hero-Worshiper, and the children's book The Boy with Two Belly Buttons are among his works.

  • Anyone who is interested in how people make decisions.
  • Managers who want to learn more about the effects of rewards and risk analysis
  • Economists seeking a more innovative approach to using economic resources