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by- Chip and Dan Heath


The book discusses the key concerns that commonly stymie decision-making: a narrow perspective on our problems, short-term feelings, and overconfidence in forecasting the future. It provides expert insight into how we make decisions and how to stop making poor ones.

Switch and Made to Stick are international bestsellers written by brothers Dan Heath (a Senior Fellow at Duke University who supports social entrepreneurs) and Chip Heath (a Professor at Stanford University's Graduate School of Business).
  • Anyone involved in the decision-making process
  • Anyone who has to make reliable decisions on a daily basis
  • Anyone who reviews past decisions on a regular basis