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Cradle to Cradle

by- Michael Braungart & William McDonough


Cradle to Cradle (2009) exposes the inherent shortcomings in manufacturing and the harm it does to our climate, even though we strive to be environmentally sustainable. These slates will also expose you to ways you can have a positive effect on the world and will walk you through the process of rethinking your company to become more eco-friendly.

Michael Braungart is a chemist from Germany who teaches industrial ecology and Cradle to Cradle management at Erasmus University in Rotterdam. He is a visiting professor at the TU Delft in the Netherlands. He was a founding member of Germany's Green Party. William McDonough is a managing partner of William McDonough + Partners and an American architect. He won the Presidential Award for Sustainable Development in 1996. Time named him a "Hero for the Planet" in 1999.
  • Businesses wishing to become more environmentally conscious
  • People who are interested in the influence of manufacturing today
  • Anybody who is interested in new ways of doing business