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Carrots and Sticks

by- Ian Ayres


The bible of actions, incentives and self-control, Carrots and Sticks was released in 2010. These slates will show you how to replace bad behaviours with positive reinforcement, punishment, and structured promises to yourself. You'll learn how to overcome obstacles like losing weight, stopping smoking, and saving for retirement.

Ian Ayres is a Yale Law School and Yale School of Management professor who teaches law and economics. He has written many books, including Super Crunchers: Why Thinking-by-Numbers Is The New Way to Be Smart, in addition to being the co-founder of the commitment contract website

  • Psychologists, behavioural therapists, trainers and coaches
  • People who are trying to stop smoking, lose weight, or make exercise a daily routine
  • Managers and company owners who are searching for ways to inspire their workers