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by- Martin Lindstrom


Every day, we are flooded with hundreds of brand pictures, logos, and ads encouraging us to buy their stuff. Only a few advertisements, though, compel us to reach for our wallets. Why is this so? Buyology addresses that question and investigates the underlying motives behind our purchasing choices using cutting-edge neuromarketing techniques.

"Martin Lindstrom is a Danish writer and branding specialist who was chosen as one of TIME magazine's list of the 100 Most Influential People in 2009. Lindstrom, in addition to advising top organizations, writes for FAST Company and TIME magazine and has produced several best-selling books."

• Anyone who has been exposed to advertising
• Anyone interested in learning more about the brain
• Consumer advocates and marketing strategists