Every day, we are flooded with hundreds of brand pictures, logos, and ads encouraging us to buy their stuff. Only a few advertisements, though, compel us to reach for our wallets. Why is this so? Buyology addresses that question and investigates the underlying motives behind our purchasing choices using cutting-edge neuromarketing techniques.
• Anyone who has been exposed to advertising
• Anyone interested in learning more about the brain
• Consumer advocates and marketing strategists