Writing that Works – Tips to ace the business or professional literature

Writing that Works is a self- help guide that will help you write your way to the top. Simply put, this book by Kenneth Roman and Joel Raphaelson provides tried and tested lessons to prepare a well written pitch, resume, and financial reports.

Most people believe that drafting an email is as simple as writing a text message. But the reality is different. Writing something that is compelling and catches the attention almost instantly is imperative. Drafting a business email or writing a resume, speech, correspondence, financial paper is a skill that can be learned and should be made compulsory to learn. The authors who are also the top leaders in the field of American business marketing have jotted down the hidden gems of their experience in Writing that Works summary. Continue to read on, if you want these gems to guide you through your professional life.

  • Try to keep the written material as precise and concise as possible 

It is believed that technical jargon and complex sentences make a good impression. But this is a myth which needs to end. A precise writing adds a natural touch to the document. It makes the reader feel good about themselves because they are able to understand everything without getting distracted or bored due to the technical jargon or complex vocabulary.

Writing that Works mentions the example of The Wall Street Journal which is popular for its readability. The articles published have an introductory paragraph which is limited to only three sentences. It is popular for providing all the necessary information while simultaneously retaining the attention of the audience. Take this lead and always remember to keep your sentences and material brief and precise to hold the attention of your audience too.

  • Personalise the emails if you them to be read

Aren’t we all guilty of subscribing to a brand newsletter and then forgetting to read it? The truth is we don’t forget to read it, rather we are not interested in reading it. The reason lies in the subject line and the length itself. The moment we see that the email is loaded with a lot of information and requires attention, we postpone the reading for some other day. And that day never really comes which is the prime reason for our overflowing inbox.

This is where email marketing comes in. Brands with the help of algorithms must deep dive into what their customers really want to read. Personalisation in every aspect of life goes a long way. A customer’s interest is heightened when they see their name on the email and realise that it is written only for them. Salutations and sign offs must be in proper order and have a constructive tone.

  • Adding relevant details and a clear call to action at the end is super important 

Make use of graphs and diagrams to persuade the audience. Mentioning relevant statistics and tables at the end makes the understanding simple and lucid.  Also make sure to add a clear call to action just before ending the report or mail. Mention all the details that will be required by a reader.

You can check out the Writing that Works audiobook summary to delve into how to clear call to action. You can easily find it on various book summary websites.

  • Keep your target audience’s problems and desires in mind to deliver them what they actually need 

In Writing that Works summary, the authors mentions that the most important way to hold someone’s attention is to not beat around the bush. Come straight to the point in the introductory paragraph itself if you really want them to be interested. It ensures that you value the time and energy of your audience. Mention your objective (even if it is financing) in the subject line or paragraph itself. It sets the tone and intentions clear from the very beginning. It is super essential to persuade someone to consider your recommendation.

  • Learn to write a clear and interesting resume to land the job of your dreams 

We intentionally reserved the best point for the last. Do you know your dream job is only a well-crafted resume away? The first step mentioned in Writing that Works by Kenneth Roman and Joel Raphaelson is to write an informational synopsis or summary of yourself. This is a great way to enlighten the HR department or interviewee about the type of person you are. In the next step add the multiple jobs or internships you performed in correct chronological order. Place emphasis on the goals you achieved and skills you developed during the job period. Then make an everlasting impression by adding a well written cover letter which includes the position you’re applying for and the time that you will be available to talk.

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