Sprint – A journey that will solve big problems in just five days
Are you someone who wants to launch a new product? But aren’t sure if it is worth it or not. Then don’t you worry because we have got you covered. In this article we will tell you how to tackle problem solving and innovation in just five days?
Sprint by Jake Knapp, Brad Kowitz & John Zeratsky is just like a pilot episode of the series. Just like a pilot episode is launched to see the engagement and demand of the series. Similarly, a sprint is a process that involves brainstorming, prototyping and testing an idea to see if it deserves to be given a shot or not.
Majority of the start-ups work on the principle of unique strategies and tactics
If you study the history of popular businesses or start-ups, you will realise that they all have one thing in common. They adopt various unique strategies and tactics to start their journey. But again, one thing that should be kept in mind is that the product/ service offered must be supreme so that these strategies work on them smoothly. Efficient implementation of these tactics is equally important.
The authors Jake Knapp, Brad Kowitz & John Zeratsky give an example of Webvan, an online supermarket that came forward in 1999 to make this point clear. Webvan provided the luxury of buying goods from the comfort of home just like Amazon fresh. But this idea failed miserably at the time of execution. The reason being the management had no experience because of which they invested all their resources in buying delivery trucks and storage spaces.
This idea would have turned into success if they would have designed the sprint method. Every company, brand, and organisation design a sprint these days before launching the product permanently. It is even used by the companies or brands who are trying to improve their marketing methods. Even Google used the technique to test their self-driving cars.
Now that you have learnt the importance of sprinting, let’s move onto the process of problem solving and innovation.
Mondays are for pinning down the problem and sorting it out with teamwork
Begin the problem-solving process by asking a question to yourself. The question is what is the challenge? Once you pin down the problem, it becomes comparatively easy to resolve it. Now once the problem is identified, it becomes imperative to hire a team that can understand and analyse various challenges. The team must have seven members divided into two sub categories: decider and facilitator. It is believed seven is an ideal number because more than seven members can slow down the entire process.
The next step followed by hiring a team is setting a plan of action to achieve the goals. Setting the plan of action also consists of considering all the potential roadblocks that could occur. For instance: Savioke, a business, used artificial intelligence to help the hotel staff to deliver basic products like toothbrushes and towels to customer’s rooms. They used robots with an objective to improve the customer experience.
You can find more about this topic in book summaries and audiobook summaries which are available on book summaries websites.
Tuesdays are for creating new ideas from the existing ones
Tuesdays are supposed to be creative days where the entire team churn some interesting fresh ideas out of the existing ones. The author uses an example of legos to explain this step. Just like people first collect pieces and then make something new out of the existing pieces similarly in this case the brands collect a lot of different ideas and see how they fit together.
Separate the wheat from chaff on Wednesdays and Thursdays
Wednesdays and Thursdays are for selecting the best ideas out of a sea of ideas. The best ideas are the ones that are suitable to your niche, are free of potential roadblocks, and have great results.
This process works when the facilitator offers his insights about each and every idea that is shortlisted. Then the queries related to the particular idea are answered by the person who came with that idea. After the simplification process, a voting session is conducted. The most voted idea then receives the green flag by the entire team.
Fridays are for receiving feedback and for testing the idea
If you want to further delve into detail about these five days and how they can help your business overcome its weaknesses, then you must definitely check out the book summaries and audiobook summaries which are available on this topic. You can find them on various book summaries websites.
Now let’s come back to the importance of Fridays. The sprint process ends after receiving the feedback from some guest users. On this day, you invite some guests to offer you their opinion on the product. After they use your product/ service, ask them what they liked or disliked about it. Ask them for improvements too.