Cradle to Cradle – 5 ways to make your business more eco- friendly
Cradle to Cradle by Michael Braungart & William McDonough talks about the harm that manufacturing is causing to our environment. This book talks in great detail about the responsible strategies and techniques one must adopt in order to run a successful yet sustainable business.
If you want to learn how to make your business eco- friendly, then you can read book summaries available on the RollingSlate website.
Listed below are 5 ways to make your business eco-friendlier and more sustainable:
Start by dumping the Cradle to Grave (C2G) ideology
The Michael Braungart & William McDonough starts by giving an example from the point of view of a business who manufactures poor quality products or non-recyclable products. The result being customers buying a new product instead of repairing the existing one. The technical term coined to define this process is Cradle to Grave model (C2G). This model is all about advertising the products or services to the potential clients, producing and selling them, and ultimately dragging them into a grave. The Cradle to Grave model came into power when the Industrial Revolution began.
Using 3 R’s can only partially help your business turn eco-friendly and sustainable
The Industrial Revolution was all about manufacturing large quantities of products in large factories without thinking about its long-term implications on the environment. Now in order to mitigate the harm done on the environment, big businesses are coming forward with a reduce, reuse and recycle strategy. But do you think it is enough to reverse all the harm caused to the environment? No, it is not. It has become the need of the hour to combine some more useful strategies along with 3 R’s in order to protect the environment.
Also reduce, reuse and recycle strategy works on causing less damage to the environment. Honestly, it is of no use because finding solace in the fact that this strategy is less bad is no good.
Are you keen on learning more about the reduce, reuse and recycle strategy? You can read book summaries available on various book summary websites.
Incorporate eco- effective practices to your business
The third way mentioned in Cradle to Cradle is to incorporate ‘eco-effective’ practices. These practices not just focus on manufacturing products/ services that are less damaging to the environment but they also believe in making things better for the environment. In this method, manufacturers are advised to build a better product (reusable and recyclable) with the help of eco-friendly practices from scratch. This way when combined with the first one can reap amazing benefits for the environment. In an eco-effective way, even the byproducts of an industry are reusable.
Adopt Cradle to Cradle (C2C) ideology for a sustainable business model
Next comes the Cradle-to-Cradle model (C2C). No product made from this model is ever seen as a waste. Do you want to know why? It is because all the businesses using this model, build reusable things from scratch. In this model, every product is recycled into a new product at the end of its life cycle which ensures that there is zilch or no waste.
The next question arises if it is practically possible to eliminate all kinds of waste to promote eco- effectiveness? Can there be waste breakdown where the same waste turns into nutrients for some other process? Read the further explanation to understand how it is practically possible.
If the Cradle-to-Cradle method caught your attention and you want to research further into this topic, then you can read book summaries available on various book summary websites.
Take advantage of local ecosystems
For the last method in Cradle to Cradle, the author urges businesses to make use of local ecosystems. The author gives an example of a project invented in Brazil. The industry used clay pipes to take the waste water away from the village into a settling tank. The water was then distributed to multiple small ponds consisting of bacteria, fishes, and plants.
Learn more about sustainability by reading book summaries that are available on various book summary websites.
Now let’s conclude the topic by observing the key takeaways from Cradle to Cradle: A revolutionary change needs to be made. In order to mitigate the effects of the Industrial Revolution, the Cradle to Grave model needs to stop as soon as possible. Adopting the reduce, reuse and recycle method combined with the Cradle-to-Cradle model is the only solution to this crisis. Rethinking the manufacturing practices and adopting techniques that are not only eco-efficient but also eco-effective is also super important. Practicing these ideologies is not a choice anymore, it has become the need of the hour. The goal is to generate no waste. Even the byproducts should be recyclable. If all this is followed religiously all over the world and by all industries, then will can surely contribute to the environment.