We are all aware of how the internet has altered the way we do business. After all, virtually every organization now has a website, but how many of them manage to leverage their online presence effectively? A/B Testing teaches you how to improve and optimize your website through basic experimentation and assessment, all in the hopes of attracting more clients and increasing the bottom line.
Dan Siroker was Obama's 2008 presidential campaign's director of analytics. He is the co-founder of Optimizely, a platform that enables companies to enhance their online presence by leveraging data. Pete Kooman is the co-founder of Optimizely and a former Google employee.